WORK EXPERIENCE
MCK CONSULTING
January 2023 - Present
From developing a unique brand voice for a skincare start-up to crafting sharpened positioning statements for one of Europe’s leading supplement brands, I work with clients to bring their stories to life. Clients include: Violette_FR, Bonjout Beauty, theBODYprjct, Puori and Nike Training Club App.
ESTÉE LAUDER
Origins
(2018 - 2022)
As Executive Director of brand messaging, I modernized the Origins voice for today’s conscious consumers and created product stories—from concept to execution—that helped drive critical business objectives in priority regions.
Bobbi Brown
(2010 - 2018)
A key member of the leadership team, I was vital in executing timely rebranding efforts that positioned the brand to adapt and respond to changing industry dynamics while staying true to its ethos.
La Mer
(2009 - 2010)
A mighty team of one, I was the keeper of La Mer’s aspirational voice and identity as the crème de la crème of ultra-luxe skincare in work that spanned in-store, print and digital.
Bobbi Brown
(2000 - 2009)
I was entrusted by Bobbi Brown, the founder, with bringing her unique voice and story to life; from drafting compelling press releases and securing New York Fashion Week partnerships as a publicist to creating product launch dossiers and brand manifestos as the head of brand messaging.
Estée Lauder
(1998 - 2000)
As part of the Public Relations team for North America, I learned the art of storytelling and the importance of building authentic relationships–all while maintaining grace under pressure.
MARINA MAHER
Cover Girl
(1997 - 1998)
The beginning of the beauty adventure where I first discovered the thrill of the perfect story pitch as a junior publicist.
BOOKS
Co-authored Bobbi Brown Living Beauty (2009), the New York Times best-selling book by renowned makeup artist Bobbi Brown featuring modern beauty, wellness and lifestyle advice for women 40+.